Expanding the value of Korean art
We lead innovation in the art ecosystem through artist platforms, competitions, art fairs, and more.
We deliver exceptional results backed by the planning expertise and execution capabilities of top specialists in each field.
We create new value by integrating digital platforms with traditional art business models.
We pursue a healthy art ecosystem where artists, collectors, and the public grow and thrive together.
An integrated platform for artists of all genres
- JoongAng Painting Grand Exhibition - Korean Women Artists Painting Contest & K-WOMEN IN PARIS - K-ART Minhwa Contest & GLOBALIZE KOREAN MINHWA
A new paradigm where artists and collectors thrive together
Specialized advertising and marketing services for the industrial and arts sectors
The JoongAng Painting Grand Prize is Korea's representative competition that fosters artistic exchange between tradition and modernity, as well as between established and emerging artists, while exploring the possibilities and directions of contemporary painting. It pursues a multi-layered paradigm that transcends the boundaries of genre and materials. The JoongAng Painting Grand Prize aims to be a reliable supporter for artists who aspire to expand beyond the domestic market and enter the global arena.
Mission
A trusted comprehensive cultural content group connecting artists and the public
Vision
A comprehensive arts management company leading innovation in the global arts ecosystem
A revenue model that supports artists' economic self-reliance
An open art environment where everyone can participate
The perfect fusion of digital technology and tradition
Sohwaso Co., Ltd., a comprehensive cultural content group based on Korea's leading art industry platform, expands the value of Korean art and helps turn artists' dreams into reality.
