Expanding the value of Korean art
The partner connecting art and business
Leading innovation in the art ecosystem through our artist platform, contests, and art fairs
Core Values
Professionalism
We deliver exceptional results backed by the planning expertise and execution capabilities of top specialists in each field.
Innovation
We create new value by integrating digital platforms with traditional art business models.
Coexistence
We pursue a healthy art ecosystem where artists, collectors, and the public grow and thrive together.
What we do
Artsef (SAEP)
An integrated platform for artists of all genres
Contest Planning
Joongang Art Contest, Korean Women Artists Society, K-ART Minhwa
Art Fair (G-round)
A new paradigm where artists and collectors thrive together
Integrated Advertising
Specialized advertising and marketing services for the arts sector
Open competition
Coming soon
Upcoming art fair
Coming soon
Mission
A trusted art partner connecting artists and the public
Vision
A comprehensive art management company leading innovation in the global art ecosystem
Sustainable Growth
A revenue model that supports artists' economic self-reliance
Inclusive Ecosystem
An open art environment where everyone can participate
Innovative Value Creation
The perfect fusion of digital technology and tradition
Building the future of the art ecosystem together
Partner with Sowhaso to expand the value of art and turn artists' dreams into reality